The Story So Far

At the heart of alice McCALL’s uniquely feminine brand is the concept of ‘craft’.

Here, intricate detailing, an acute exploration of space & colour & the experimentation of fabric techniques – from hand embroidery to in-house designed laces – speak to the chic, bohemian & unmistakably feminine designs that are signature, alice McCALL.

Ever the creative, McCall’s career in fashion began at 19 when she moved to London to work as a stylist for Conde Naste. As a hobby, she began selling one-of-a-kind, silk pieces that resulted in a rapidly growing fan base that included style icons Kate Moss & Alexander McQueen muse, Katy England.

The brand’s debut at Mercedes Benz Fashion Week in 2004 launched its successful journey to date with global fans & influencers including Beyonce, Katy Perry, Ariana Grande, Jennifer Lopez, Kaia Gerber, Josephine Skriver, Kendall Jenner and Kylie Minogue to name a few.

With an international e-boutique, 14 boutiques across Australia and 174 stockists throughout 36 countries globally, alice McCALL continues to go from strength to strength.